Our Mission

Every child deserves to hear "you can do it"

Larry the Lion exists for one simple reason: to help children believe in themselves. We build tools, stories and experiences that grow courage, kindness and self-belief — one brave step at a time.

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The story

How Larry came to be

Larry began as a bedtime story — a little lion who was sometimes brave, sometimes scared, and always kind. The children who heard it started asking for Larry every night. They started saying "You Can Do It, Says Larry!™" when they felt wobbly.

We realised Larry wasn't just a character. He was a voice children needed to hear — a gentle, encouraging friend who believed in them no matter what. So we built a whole world around him: stories, challenges, badges and a club where every child belongs.

Today, Larry reaches over 40,000 families and 120+ schools across the UK. Every day, children earn their first "I was brave!" badge. Every night, someone falls asleep to a Larry story. And every morning, a few more children believe they can do hard things.

Larry and friends standing together — the heart of the mission

What we stand for

Our values

Four principles that guide every story, every challenge and every badge.

Children First

Every decision starts with one question: is this good for children? If not, we don't do it.

Safe by Design

No ads, no chat, no data sold. Children's privacy and wellbeing are non-negotiable.

Joy Matters

Learning should feel like play. We make things that make children (and grown-ups) smile.

Made with Teachers

Real teachers, real parents and real children shape everything we build. Always.

Our Ambassadors

Voices that inspire change

Extraordinary individuals who champion every child's right to be understood, included and empowered.

Ambassador

Anne-Marie Willis

Founder – You Can Do It, Says Larry!™

UK Ambassador – AUTS2 Research Collaborative | Rare Disease Advocate | Parent Advocate | Research Participant

Anne-Marie Willis is the founder of You Can Do It, Says Larry!™, an innovative confidence, wellbeing and life-skills initiative created to help every child recognise their strengths, celebrate their individuality and believe in themselves. Combining lived experience, advocacy, specialist knowledge and international research collaboration, Anne-Marie has dedicated her life to improving understanding, support and opportunities for neurodivergent children and families.

Safety, Privacy & Trust

Children First. Privacy by Design. Safeguarding at Every Stage.

Visit our Safety, Privacy & Trust Centre for information about how we approach children's safety, privacy and responsible technology.

Visit Trust Centre

About & Strategy

Children's Privacy, Safeguarding & Responsible Data

Privacy, safeguarding, data protection and the dignity of the child are fundamental principles of 'We Can Do It,' Says Larry.

A strategic and governance framework

This section establishes how Larry approaches children's privacy, safeguarding and responsible data use — covering privacy by design, parent/carer authorisation, granular consent, child-friendly explanations, safeguarding by design, data minimisation, security, AI considerations, build gates, and the Larry Privacy Promise.

This is a strategic section. It does not replace the website Privacy Policy, Safeguarding Policy, Terms & Conditions or other formal legal documents.

Read the full strategy

All five friends standing together — Larry's world is built on friendship and belonging

Gratitude changes everything — Bramble writes thank-you notes, showing that kindness comes full circle

Every adventure starts with a single brave step

All five friends gathered around a glowing book — the magic of stories and discovery

Say hello

We'd love to hear from you

Whether you're a parent, teacher, school or just someone who believes in children — drop us a line.

hello@sayslarry.co.uk

For Parents For Teachers

Every child deserves to hear 'you can do it!' — and believe it with all their heart.

— Larry™

Join the Larry Club

Become part of a growing community of families and schools building confident, kind children.

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