A company built
for confidence
A scalable organisation capable of operating internationally — where every role, every division and every decision ultimately supports one mission: helping children build confidence.
Five divisions, one mission
The organisation is structured into five divisions — each with a clear focus, all united by the same goal: helping children build confidence.
Brand & Creative
Education
Children's Platform
Retail & Products
Community & Foundation
The leadership team
A leadership structure designed to scale internationally — every role ultimately accountable to the same mission.
What every employee lives by
These aren't posters on a wall — they're the filter for every hire, every decision and every product.
Hire for heart, train for skill
We hire people who love children, love learning and believe in confidence. Technical skills can be taught. Kindness cannot.
"Technical skills can be taught.
Kindness cannot."
Every interaction, warm
Every touchpoint — email, phone, live chat, school enquiries — should feel warm and human. Never corporate.
The organisations we'll build with
Long-term relationships with the institutions shaping children's lives — from publishers and museums to hospitals and universities.
No partner dilutes Larry
Clear standards protect the Larry brand across every surface — illustrations, writing, merchandise, partners, licensing, schools, events and digital products.
No partner, product or decision should ever dilute the Larry brand.
Every product must meet the bar
Every new product — books, apps, merchandise, partnerships — must meet these standards before it earns the Larry name.
A brand children can inherit
We commit to building a brand that's as kind to the planet as it is to children — because protecting childhood means protecting their world.
Plastic-Free Packaging
Wherever possible, we avoid plastic entirely.
Sustainably Sourced Paper
Every book and printable on responsible paper.
Ethical Suppliers
Partners who share our values.
Carbon-Conscious Events
Every event measured and offset where possible.
Repair Over Replace
Built to last, designed to be fixed.
Long-Lasting Products
Nothing disposable. Everything treasured.
A global, digital-first workforce
Physical hubs in the regions that matter most, connected by a remote-first culture that lets the best people work from anywhere.
Head Office
Regional hub
Regional hub
Regional hub
Regional hub
Imagine the year 2046
Every decision made today should move towards that future — a world where Larry is a trusted part of growing up.
Larry is recognised around the world
Millions of children have grown up with Larry
Schools use Larry every day
Families treasure Larry books
Teachers trust Larry resources
The Foundation supports children globally
Not what you'd expect
Success is not measured by revenue, followers, downloads or products sold. It's measured by lives changed.
Success is not measured by...
Success is measured by...
"Children who believed in themselves because Larry believed in them first."
Should answer one question:
"Will this help a child believe in themselves?"
Great things happen when people who care come together. We're building something special.
— Bramble
From here, we start producing
A solid foundation, followed by focused production sprints — each delivering a complete, usable part of the platform.
