The Larry Legacy
Inspiring generations of children. Larry is not simply creating products — Larry is helping shape future generations.
Every child deserves someone who believes in them.
Six Promises We Honour
Every decision made by the organisation should honour these promises.
We will always encourage.
We will always celebrate effort.
We will always choose kindness.
We will always make learning fun.
We will always protect childhood.
We will always inspire confidence.
Twenty Years of Impact
Over the next twenty years, Larry aims to achieve five transformative goals.
Help over 10 million children build confidence.
Support 100,000 teachers with practical resources.
Partner with 25,000 schools worldwide.
Provide millions of free downloads to families.
Create a lasting positive impact in every community we serve.
Celebrated Every Year
Every year we celebrate the children, teachers, families and schools who embody everything Larry stands for.
The Kindness Award
The Young Explorer Award
The Confidence Champion Award
The Helping Hands Award
The Inspirational Teacher Award
The Family Adventure Award
The Community Hero Award
The Larry School of the Year
A legacy of friendship — standing together under a golden sky, celebrating all we've achieved
Every Child Has a Story
Children from around the world share their dreams, goals and achievements. The Wall becomes a living reminder that every child has a story worth celebrating.
A dream
A goal
Something they achieved
Something they are proud of
Something they finally had the courage to try
A Letter to the Future
Children write a letter to their future selves — a gift waiting to be opened.
Write a Letter
Children write a letter to their future selves.
Reflect Today
What are they proud of today? What do they hope to achieve?
Receive Later
Parents can choose to receive the letter back on a future birthday.
Confidence Grows Over Time
A symbolic feature that appears across the website, app and events. Children see that confidence grows over time — just like a tree.
Every Leaf
Every completed challenge grows another leaf.
Every Branch
Every act of kindness grows another branch.
Every Brave Moment
Every brave moment helps the tree flourish.
Be Brave Enough to Try
Each year, Larry launches a national initiative encouraging children to try something they've never done before.
A National Initiative
Each year, Larry launches a national initiative encouraging children to try something they've never done before.
Everyone Takes Part
Schools, families and communities take part together — a shared moment of courage.
Be Brave Enough to Try
The aim is not to be the best. The aim is to be brave enough to try.
A Shared Moment
Millions of children, all trying something new at the same time.
No Competition. Just Progress.
Children around the world join Larry in celebrating shared values. No competition. No comparison. Just shared progress.
A Letter from Larry
Every child who joins Larry Club receives a personal welcome letter.
It reminds them:
You matter.
You belong.
You are capable.
You are never alone.
And no matter what happens...
I will always believe in you.
— Larry
Long after the books have been read, the activities completed and the adventures enjoyed, we hope every child remembers just one thing.
That someone believed in them.
That they found the courage to try.
That they discovered confidence they never knew they had.
And that, somewhere along the way, a friendly lion called Larry reminded them of something they would carry for the rest of their lives.
You Can Do It.
All five friends watching a sunrise together — hope and new beginnings for every child
The greatest legacy we can leave is a generation of children who believe in themselves.
— Larry™
Be Part of the Legacy
Join millions of families, teachers and children building a world where every child believes in themselves.
