Not a website.
A global children's brand.
The complete commercial roadmap for You Can Do It, Says Larry!™ — 17 revenue streams, 16 product lines, 5-year global expansion, and one mission: helping every child believe in themselves.
17 revenue streams. One mission.
A diversified business model capable of operating internationally, with multiple recurring and scalable revenue streams — all serving the same purpose.
Stream 01
Membership
Recurring family, teacher and school memberships — the revenue backbone.
Stream 02
Schools
Whole-school licences, curriculum packages and accreditation programmes.
Stream 03
Books
Picture books, story books, activity books and confidence journals.
Stream 04
Publishing
Larry Publishing imprint — owning the publishing chain end-to-end.
Stream 05
Licensing
Character licensing for toys, stationery, games and international rights.
Stream 06
Retail
Plush toys, clothing, posters and branded products in retail worldwide.
Stream 07
Corporate
Confidence-building programmes for corporate CSR and employee families.
Stream 08
Training
Teacher training, parent courses and professional development certifications.
Stream 09
Events
Larry Live shows, school tours, holiday camps and family festivals.
Stream 10
Charity
Larry Gives Back — foundation funding confidence programmes for disadvantaged children.
Stream 11
Digital Products
Apps, digital downloads, interactive games and audio stories.
Stream 12
Apps
Mobile apps for children, parents, teachers and schools — all synchronised.
Stream 13
Certification
Larry Accreditation for schools and confidence coaching certifications.
Stream 14
Subscriptions
Monthly activity boxes, premium memberships and VIP tiers.
Stream 15
Partnerships
Strategic partnerships with brands, NGOs and governments aligned to our mission.
Stream 16
Advertising
Carefully controlled, mission-aligned sponsorships only. Never to children directly.
Stream 17
Sponsorship
Mission-aligned corporate sponsors funding free access for disadvantaged schools.
15 product lines children will love
From confidence books to plush toys — every physical product extends Larry's World into children's hands and homes.
Confidence Books
Core storybooks building self-belief through narrative.
Activity Books
Hands-on confidence-building activities for every age.
Story Books
Larry's World adventures with moral and emotional learning.
Teacher Packs
Ready-to-use classroom resources aligned to curriculum.
School Curriculum
Full confidence curriculum for EYFS through KS2.
Confidence Journals
Guided journals helping children reflect and grow.
Children's Diaries
Daily confidence diaries with prompts and stickers.
Wall Charts
Classroom and bedroom wall charts for confidence skills.
Reward Charts
Track kindness, courage and confidence at home and school.
Games
Board games and card games building confidence through play.
Flash Cards
Confidence skill flash cards for parents and teachers.
Conversation Cards
Family conversation starters that build connection.
Board Games
Family board games set in Larry's World.
Soft Toys
Larry and friends plush toys — a friend in every child's arms.
School Packs
Complete school packs with books, charts and resources.
The digital confidence ecosystem
Scalable, high-margin digital products that reach every child, parent and teacher — anywhere, instantly.
Mobile App
iOS and Android apps for children, parents, teachers and schools — fully synchronised.
Digital Downloads
Printable activities, wall charts and reward charts — instant access.
Interactive Games
Browser and app-based games building confidence through play.
Audio Stories
Narrated Larry adventures — bedtime, car journeys, anywhere.
Printable Activities
Hundreds of printable activities sorted by age, skill and value.
Teacher Resources
Curriculum-aligned lesson plans, worksheets and classroom materials.
Parent Courses
Online courses building confident parenting — guided by experts.
Children's Courses
Self-paced confidence courses for different age groups.
Digital Certificates
Verifiable digital certificates for achievements and milestones.
Six ways to belong to Larry's World
Recurring revenue tiers for every audience — from monthly activity boxes to founding VIP memberships. Each tier deepens the relationship and the impact.
Monthly Activity Box
£24.99/mo
- Themed monthly adventure box
- Larry story book
- Activity pack & craft materials
- Reward chart & stickers
- Parent guide included
- Larry Coins digital bonus
Family Membership
£9.99/mo
- Unlimited digital activities
- All stories & audio books
- Daily missions access
- Digital passport & badges
- Parent dashboard
- Community access
Teacher Membership
£49/mo
- All lesson plans & resources
- Classroom dashboard
- Up to 35 student profiles
- Progress tracking
- Curriculum alignment
- CPD certificates
School Membership
From £499/yr
- Whole-school licence
- Unlimited student profiles
- All teacher resources
- School accreditation pathway
- Progress reports & analytics
- Dedicated success manager
Premium Membership
£19.99/mo
- Everything in Family
- All digital products
- Exclusive premium stories
- Early access to new content
- Priority event booking
- Premium Larry Coins multiplier
VIP Membership
£499/yr
- Everything in Premium
- Signed first edition books
- Invitation to Larry Live events
- Behind-the-scenes content
- Direct line to Larry's team
- Founding member status forever
Bringing Larry into the real world
From school halls to arenas — events create unforgettable memories and deepen the brand relationship beyond screens and pages.
Larry Live
Stage shows bringing Larry's World to life — music, stories and confidence-building interaction.
School Tours
Larry and friends visit schools nationwide — assemblies, workshops and confidence days.
Holiday Camps
Themed holiday confidence clubs — weeks of activities, stories and adventures.
Family Festivals
Large-scale family festivals with activities, characters, stages and food.
Teacher Conferences
Annual confidence-in-education conferences for teachers and school leaders.
Charity Events
Fundraising galas and community events supporting disadvantaged children.
Book Tours
Author tours and book launches at bookshops, schools and festivals.
Meet Larry Days
Regular meet-and-greet days at partner venues and retail locations.
Confidence Week
Annual national confidence week — schools, families and media all participating.
The schools ecosystem
Schools are the highest-impact channel — reaching entire classrooms of children at once. This is the institutional backbone of the Larry brand.
National Programme
Whole-school confidence programme rolled out across the UK — aligned to national curriculum.
International Programme
Adapted curriculum for international schools — culturally responsive and locally relevant.
Teacher Training
CPD-certified training programmes building teacher confidence in delivering confidence education.
School Accreditation
Larry Accreditation — a recognised standard for schools committed to children's confidence.
School Awards
Annual awards celebrating schools, teachers and students championing confidence.
Confidence Curriculum
Full curriculum from EYFS to KS2 — lesson plans, resources and assessment frameworks.
School Dashboard
Whole-school analytics dashboard tracking confidence development across every class and child.
The Larry Accreditation Standard
A recognised mark of confidence-first education
Schools that complete the Larry programme earn accreditation — a mark parents recognise and trust. It becomes a competitive advantage in school recruitment and reputation.
5,000+
target schools by Year 5
Larry Publishing — owning the chain
By owning the publishing imprint, Larry controls quality, timing and margins end-to-end — from manuscript to bookshelf. This is the content engine of the brand.
Picture Books
Hardback picture books for ages 3–6. Larry's core stories. The entry point to the brand.
Story Books
Chapter books for ages 7–9. Longer adventures in Larry's World with deeper narratives.
Educational Books
Curriculum-aligned educational books for schools and home learning.
Workbooks
Confidence workbooks with activities, exercises and progress tracking.
Teacher Manuals
Professional manuals for delivering the Larry confidence curriculum.
Parent Guides
Accessible guides helping parents build confident children at home.
Annuals
Yearly Larry Annuals — collections of stories, activities and adventures.
Magazines
Monthly Larry magazine — stories, activities, comics and confidence challenges.
50+
titles by Year 5
30+
languages translated
100%
owned and controlled
One app. Four audiences. Total sync.
The mobile app is the digital heart of the ecosystem — connecting children, parents, teachers and schools in real time. Everything syncs. Everyone progresses together.
Children
Play, explore, earn badges and follow Larry's World map.
Parents
Track progress, get recommendations and access resources.
Teachers
Manage classes, assign activities and track student progress.
Schools
Whole-school analytics, accreditation and reporting.
Rewards
Larry Coins, badges, certificates and the digital passport.
Activities
Hundreds of confidence-building activities sorted by age and skill.
Daily Missions
A new confidence mission every day — delivered to every child.
AI Coach
Larry's AI Confidence Coach — personalised encouragement and guidance.
Progress
Visual progress tracking across all confidence skills and values.
Licensing the Larry brand
Licensing is the highest-margin, highest-scale revenue stream. Every licence must pass the Brand Test — "Will this help a child believe in themselves?" — or it doesn't happen.
Toys
Plush toys, figures and playsets. Licensed to major toy manufacturers worldwide.
→ Global toy partners
Publishing
International publishing rights — translation, distribution and co-editions.
→ Publishers per territory
Education
Educational resource licensing for schools, districts and ministries.
→ Education partners
Stationery
Larry-branded stationery, notebooks, stickers and school supplies.
→ Stationery brands
Games
Board games, card games and digital game licensing.
→ Game publishers
Events
Live event licensing — tours, shows and experiences.
→ Event promoters
International Partners
Territorial master licensees managing entire regions.
→ Master licensees
The Global Children's Confidence Foundation
The ultimate expression of Larry's purpose. A charitable foundation ensuring that every child — regardless of circumstance — hears the words "You can do it" and believes them.
Help Disadvantaged Children
Free access to Larry's World for children in poverty, care, hospitals and refuges. No child left behind.
Support Schools
Fully funded Larry programmes for schools in deprived areas — including resources, training and accreditation.
Fund Confidence Programmes
Grants for community organisations running confidence-building programmes for children.
Partner with Charities
Strategic partnerships with children's charities — amplifying impact through collaboration.
The Foundation
Every child deserves to hear "You can do it" — and believe it.
The foundation is funded by a percentage of all Larry revenue — every book, every membership, every licence contributes. The more the brand grows, the more children we reach.
5% of all revenue. Forever.
One mission. Every language.
Larry's message transcends language. The plan: translate, localise and launch in 7+ languages, eventually reaching children worldwide.
English
LiveYear 1
Spanish
PlannedYear 3
French
PlannedYear 3
German
PlannedYear 4
Italian
PlannedYear 4
Dutch
PlannedYear 4
Portuguese
PlannedYear 5
Worldwide
VisionYear 5+
Larry's AI — personal, safe, believing
AI makes personalised confidence-building scalable. Every child gets a Larry who knows them, believes in them and adapts to their journey — safely and ethically.
Larry Chat
Children can talk to Larry — ask questions, share worries, receive encouragement. Always safe, always kind, always believing.
Confidence Coach
AI-powered confidence coaching that adapts to each child's needs, progress and personality. Personalised encouragement at scale.
Story Writer
AI generates personalised Larry stories featuring the child's name, interests and confidence goals. Every child becomes the hero.
Activity Builder
AI creates custom confidence activities based on a child's age, interests and the skills they're developing.
Parent Assistant
AI assistant helping parents with conversation starters, activity recommendations and confidence-building guidance.
Teacher Assistant
AI helping teachers plan lessons, differentiate instruction and track student confidence development.
School Reports
AI-generated progress reports translating confidence data into actionable insights for school leaders.
Everything we build connects back to one simple belief: every child deserves to feel confident.
— Larry™
From website to global brand
A staged, deliberate path to becoming one of the world's most loved children's brands. Each year builds on the last. Every step serves the mission.
Stage 1
Year 1
Foundation
Establish the brand, build the audience and prove the model.
10,000 families
target reach
Key Milestones
Website live with full Larry's World experience
First 5 confidence books published
Daily activities and missions launching
Pilot schools programme (10–20 schools)
Stage 2
Year 2
Growth
Launch recurring revenue and digital products.
50,000 families
target reach
Key Milestones
Membership tiers launched (Family, Teacher, School)
Mobile app launched (iOS & Android)
Online shop live with physical products
First Larry Live events and school tours
Stage 3
Year 3
Scale
Own the publishing chain and scale the schools programme nationally.
200,000 families
target reach
Key Milestones
Larry Publishing imprint launched
National schools programme rolled out
Teacher training and CPD certified
20+ titles in catalogue
Stage 4
Year 4
International
Expand internationally and scale globally.
1M families
target reach
Key Milestones
International launch (5+ languages)
Licensing programme launched
International school programme
Stage 5
Year 5
Global Brand
Become a globally recognised children's confidence brand.
5M families
target reach
Key Milestones
Active in 10+ countries and languages
Global licensing partnerships
Global Children's Confidence Foundation active
The Destination
A global children's confidence brand
Every revenue stream, every product, every licence, every event, every translation and every foundation initiative serves one mission: helping every child believe in themselves.
You Can Do It, Says Larry!™ 🦁
